As a result of the success of the Drive Up brand launch, I was recruited to help bring the brand new Target Circle rewards program to life with a full suite of branding elements to support the program roll-out in-store and online.

There is no living thing that is more loyal than a man’s best friend, so for the initial launch of the program, Target’s beloved mascot, Bullseye, became the obvious choice for telling a loyalty story to the guest. For that, we partnered with professional illustrator Christopher Lee to help bring Bullseye to life in launch creative while our small creative team took to the task of building all the various marketing elements needed in-store and in the digital space.

For the initial 2019 launch, my primary responsibilities included concept and design for in-store signage and collateral and secondary creative elements for app and web. Our team also handled all concepts and creative direction for motion pieces.

When the program was rebuilt and refreshed in 2024, I was tasked with illustrating a full suite of visuals for the entire program, which included creative for the newly added Target 360 and a rebrand of Target RedCard. While the majority of illustrated pieces were used in the digital touchpoints, they were also leveraged in other channels (SEM, Email, Broadcast, Digital Display, etc.).